Troika responded to the brief with ‘Palindrome’, a kinetic sign that directs visitors to London’s V&A Museum from the tunnel at South Kensington tube station. The classic logo looks to be made from three floating deconstructed sections of lettering. To view the piece in action, check out the video.
Referencing the simple beauty of Alan Fletcher’s celebrated identity for the museum, the designer created the stand-alone artwork that recognises the rich collection of the V&A, as one of the worlds most fascinating treasure homes collecting over 3,000 years. This modern contemporary installation embodies the spirit of the V&A, intricately crafted, eclectic and memorable.
According to Troika “the logo decontructs and reconnects itself with each half turn forming a playful palindrome legible from either side, while the wheels produce a gentle ticking sound reminiscent of a Victorian automaton clockwork.”
Troika is a multi-disciplinary art and design practice based in London.
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