Yifang is a Head of Art, Senior Conceptual Art Director and D&AD award-winning Senior Designer with an impeccable eye for detail. Offering tasteful art direction and modern design with a 360-degree approach from initial concept and narrative, to shoot direction and completion.
In an advertising and branding career which now spans more than 18 years, I have held a variety of positions - Head of Art, Senior Art Director, Creative and D&AD award-winning Senior Graphic Designer. I have specialised in beauty, fashion and luxury sectors, creating and overseeing photo/tv shoot, brand architecture, design, advertising, digital and experiential campaigns. Lucky enough to have collaborated with some of the best photographers and directors along the way.
My skills are combining creativity, visualising and delivery to the highest standards, with a proven ability to meet deadlines, manage workflow and build relationships with clients and service providers. I work closely with photographers, film directors, post-production companies, sound studios, illustrators and graphic designers.
Beauty & Hair : L’Oreal Paris, Rimmel, Simple, St Ives, Aussie, Toni & Guy, Timotei, Sunsilk, TRESemmé, Unilever
Fashion : Lacoste, Hugo Boss, Anna Sui
Healthcare : GSK, Sensodyne, Otrivin, Physiogel, Ellipta, Sudocrem, Optum
Luxury Hotel : Four Seasons, Mandarin Oriental
Retail : Debenhams, Manor, Sunrise Department Store
Tech : Samsung, Barco, Sony Ericsson, Motorola, Toshiba, Dell, PC Home
Finance : HSBC, Citibank, Aviva Investors
Automotive : Honda, Nissan, Renault
Food : Pepsi, Special K, KitKat, Lindt, Purina, Meggi, Zespri, 1222
Media : BBC 3 Radio, MTV Asia
MA Communication Design
Central Saint Martins
BA Communication Design
National Taiwan University of Arts
Diploma Fashion Promotion and Media
London College of Fashion
To request a CV/ portfolio/ reel, please contact:
Creative Agency List
McCann London, McCann Health London, Saatchi & Saatchi, Mother, Leo Burnett/Atelier, JWT, Grey, Karmarama, TBWA, DLKWLowe, Wolff Olins, Unilever, HuntHaggarty, Hangar Seven, M&C Saatchi (Taipei), Saatchi & Saatchi (Taipei)