Yifang is a Head of Art, Senior Conceptual Art Director and D&AD award-winning Senior Designer with an impeccable eye for detail. Offering tasteful art direction and modern design with a 360-degree approach from initial concept and narrative, to shoot direction and completion.

About Yifang

With almost 20 years of experience in advertising and branding, I have held various positions, including Head of Art, Senior Art Director, and D&AD award-winning Senior Graphic Designer. My expertise lies in the beauty, fashion, luxury and healthcare sectors, where I have created and managed photo/TV shoots, brand architecture, design, advertising, digital, and experiential campaigns. I have had the opportunity to collaborate with some of the top photographers and directors in the industry.

I possess a unique combination of creativity, visualisation, and delivery to the highest standards, as well as a proven ability to meet deadlines, manage workflow, and build client relationships. I work closely with photographers, film directors, post-production companies, sound studios, illustrators, and graphic designers to achieve the best results.

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