Yifang is an Associate Creative Director-Art, Head of Art, Senior Conceptual Art Director and D&AD award-winning Senior Designer with an impeccable eye for detail. She delivers tasteful art direction and modern design through a comprehensive 360º approach — integrating AI tools to adapt and elevate creative concept development, from initial narrative and shoot direction to final execution.
About Yifang
With over 20 years of experience across consumer and healthcare advertising and branding, Yifang has held various positions, including Associate Creative Director-Art, Head of Art, Senior Art Director, and D&AD award-winning Senior Graphic Designer with an impeccable eye for detail. Specialising in luxury, beauty, fashion and healthcare sectors, she delivers sophisticated 360º campaign execution — from digital, social, experiential content to on-set shoot direction and final delivery.
A hands-on leader and dedicated mentor to junior creatives, Yifang adapts cutting-edge AI tools during concept development to prototype visual narratives, pairing emerging technology with top-tier craft alongside world-class photographers, directors, and production partners.
Client List
Beauty & Hair : L’Oreal Paris, Rimmel, Simple, St Ives, Aussie, Toni & Guy, Timotei, Sunsilk, TRESemmé, Unilever
Fashion : Lacoste, Hugo Boss, Anna Sui
Healthcare : Roche, Merck, GSK, AstraZeneca, Ipsen, Optum, GE, Spravato, IQIRVO, Elafibranor, Cabometyx, HyQvia, Erbitux, Dysport, Daflon, Ellipta, Sensodyne, Otrivin, Physiogel, Sudocrem
Luxury Hotel : Four Seasons, Mandarin Oriental
Retail : Debenhams, Manor, Sunrise Department Store
Tech : Samsung, Barco, Sony Ericsson, Motorola, Toshiba, Dell, PC Home
Finance : HSBC, Citibank, Aviva Investors
Automotive : Honda, Nissan, Renault
Food : Pepsi, Special K, KitKat, Lindt, Purina, Meggi, Zespri, 1222
Media : BBC 3 Radio, MTV Asia
Education
MA Communication Design
Central Saint Martins
BA Communication Design
National Taiwan University of Arts
Diploma Fashion Promotion and Media
London College of Fashion
Contact
To request a CV/ portfolio/ reel, please contact:
Creative Agency List
Avalere Health, BBH London, Publicis Health, Langland, Oliver Agency, McCann London, McCann Health, McCann Enterprise, Saatchi & Saatchi, Mother, Leo Burnett/Atelier, JWT, Grey, Karmarama, TBWA, DLKWLowe, Wolff Olins, Unilever, L'Occitane, HuntHaggarty, Hangar Seven, M&C Saatchi (Taipei), Saatchi & Saatchi (Taipei)