Sonia-Rykiel_FW13-Campaign_04

After the new creative director Geraldo da Conceiçao‘s first collection for Sonia Rykiel, here is the new, spunky Autumn/Winter 13 advertising campaign. Photographed by Mert & Marcus and art Direction by M/M Paris. We simply adore the graphic cut-out shapes, the mix of colours and forms, finally the game between the hand, the keyhole, the lips, and the face silhouette. The sky blue coat keyed with the pantyhose and shoes bring us back to the 50s and match perfectly with the warm colours of the background. This campaign is fresh and impactful and makes me think about Picasso’s paintings.

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