Soft Rock. Freja Beha Erichsen is the star of Saint Laurent’s pre-fall 2013 campaign. The Danish beauty poses for Hedi Slimane in the collection of rocker chic smoke jackets, slim-fit pants and leather jackets. Photographed in Slimane’s signature black and white, Freja exudes a undeniable cool juxtaposed with imagery of the brand’s new Paris flagship store at 53 Avenue Montaigne.

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