In collaboration with MPC creative, ralph lauren spring ’15 polo line for women is being presented as a ’4D holographic show’ during the new york fashion week. the runway event uses a water-screen projection that towers above manhattan’s central park, and fuses fad clothes, art and technology. appearing as four-story-tall beautiful mirages, the models will wear the outfits that embrace the diverse spirit of the brand.

the high-resolution images beam onto the 60 feet tall and 150 feet wide liquid display, and shows incredible 4D effects. this is thanks to the combination of live-action movement and CG that feature the models visiting the streets of a hyper-real new york. the unique experience is framed by the cityscape and celebrates the grand opening of the polo flagship store on fifth avenue. it takes place on the 8th september 2014, with a public showing the following evening.

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