Called “Faraway”, the Kate Moss for Longchamp s/s 2011 collection was launched Monday with a 3min short video shot in Marrakech in a ‘Super 8′ vibe. Kate Moss the 3rd collection is introduced with a full viral campaign including micro-site, Youtube and Facebook teaser. The ’70s inspired campaign was directed and photographed by Alasdair McLellan with a great soundtrack of Nancy Sinatra’s ‘Sand’. Watch video below or Longchamp.com/faraway.

[youtube=http://www.youtube.com/watch?v=CMV7Dj9Wh5s&feature=channel_video_title w=640&h=450]

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