It is very much a Lanvin collection with the recognisable luxurious French tradition with modern and playful twists – ribbon, bows, pearls, raw edges, sumptuous colour and metallic embellishment. Absolutely looking forward to hunting them for my wardrobe!
The artistic director of Lanvin Alber Elbaz mentioned:
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”
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