This Autumn Selfridges celebrates the pioneers of fashion with its AW14 creative project The Masters.

The twelve masters, from Jean Paul Gaultier to Yohji Yamamoto, have each created one iconic piece or capsule collection that symbolises their place in the fashion landscape. These will be displayed in the windows of Selfridges Oxford Street presented in a filmic genre during September and October.

Coinciding with the exhibition is a special collaboration between Selfridges, Vertu and SHOWstudio that sees each master’s theme brought to life with a series of tailor-made moving images by Marie Schuller.

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Marc Jacobs,The Master of Mood
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Azzedine Alaïa,The Master of Architecture
Selfridges-x-SHOWstudio-Dries-van-Noten-1
Dries Van Noten,The Master of the Eclectic
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Jean Paul Gaultier,The Master of Expression
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Jun Takahashi of Undercover,The Master of Subversion
Selfridges-x-SHOWstudio-Oscar-de-la-Renta-1
Oscar de la Renta,The Master of Elegance
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Paul Smith,The Master of Inspiration
Selfridges-x-SHOWstudio-Rick-Owens
Rick Owens,The Master of the Elements
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Roberto Cavalli,The Master of Glamour
Selfridges-x-SHOWstudio-Thom-Browne-2
Thom Browne,The Master of Showmanship
Selfridges-x-SHOWstudio-Stella-McCartney-2
Stella McCartney,The Master of Modernity
Selfridges-x-SHOWstudio-Yohji-Yamamoto-2
Yohji Yamamoto,The Master of Defiance

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