L'Occitane

A digital campaign of Natural beauty starts with an 'L' was shown in stores nationwide and via digital platforms and social media, to educate as many beauty fans as possible and remove any embarrassment when pronouncing L'Occitane confidently. We remind them that we say the 'L' en Provence. It isn't a silent letter. It's LOX-EE-TAN, not Ox-EE-TAN.

With this campaign, we hope the boutiques will become more approachable and the customers will be able to proudly speak about the stores and products with their friends and family.