[youtube=http://www.youtube.com/watch?feature=player_embedded&v=_6LQkbhlABc]
The campaign Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars says:
“We came up with the theme of ‘accelerate the pulse’ for Mercedes-Benz’s Spring/Summer 2012 fashion commitment; Terry Richardson has created a truly successful reflection of this with his motif. It symbolises passion and extrovertness and portrays the Mercedes-Benz Concept A-CLASS as the first vision of a young and progressive generation. For the implementation of the key visual, we deliberately chose protagonists that have a similar strength of character and individualism as the Mercedes-Benz Concept A-CLASS. Photographer Terry Richardson, model Jessica Stam and designer Giles Deacon are successful modern artists from whom we’ll be hearing much more in the future too.”
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