[vimeo=http://vimeo.com/21216142 w=640&h=450]

Since Samsung’s well-promoted 3D TV projection on the historic Beurs van Berlage building in Amsterdam in May 2010, dozens of brands from Ralph Lauren to Mattel have dabbled in the 3D projection mapping concept. The fun and surprise factor lasts in our mind. Adidas France is succeeding here with their 3D experience.

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