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Calvin Klein has released a teaser of its biggest digital initiative to date for CK One – the brand’s first global advertising experimental campaign.

Shot by renowned photographer Steven Meisel, who shot the original ck one campaign in 1994, the full SS11 campaign launches globally on Tuesday 1st March across multiple digital platforms – online, mobile, print and outdoor – all linked by dynamic creative.

The campaign’s dynamic creative brings together the men’s and women’s jeans, underwear, and fragrance categories with one unified concept featuring a cast of more than 30 distinct men and women who embody the authentic individuality of ck one.

The multi-faceted campaign for ck one will be the largest digital initiative in the company’s history, launching on the newly re-designed ckone.com.

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