ABOUT YIFANG

In an advertising and branding career which now spans more than 18 years, I have held a variety of positions - Head of Art, Senior Art Director, Creative and D&AD award-winning Senior Graphic Designer. I have specialised in beauty, fashion and luxury sectors, creating and overseeing photo/tv shoot, brand architecture, design, advertising, digital and experiential campaigns. Lucky enough to have collaborated with some of the best photographers and directors along the way.

My skills are combining creativity, concepting, visualising and delivery to the highest standards, with a proven ability to meet deadlines, manage workflow and build relationships with clients and service providers. I work closely with photographers, film directors, post-production companies, sound studios, illustrators and graphic designers.


CLIENT LIST

Beauty & Hair : L’Oreal Paris, Rimmel, Simple, St Ives, Aussie, Toni & Guy, Timotei, Sunsilk, TRESemmé, Unilever
Fashion : Lacoste, Hugo Boss, Anna Sui
Luxury Hotel : Four Seasons, Mandarin Oriental
Retail : Debenhams, Manor, Sunrise Department Store
Tech : Samsung, Barco, Sony Ericsson, Motorola, Toshiba, Dell, PC Home
Finance : HSBC, Citibank, Aviva Investors
Automotive : Honda, Nissan, Renault
Food : Pepsi, Special K, KitKat, Lindt, Purina, Meggi, Zespri, 1222
Media : BBC 3 Radio, MTV Asia

EDUCATION

MA Communication Design
Central Saint Martins

BA Communication Design
National Taiwan University of Arts

Diploma Fashion Promotion and Media
London College of Fashion


CONTACT

To request a CV/ portfolio/ reel, please contact:

+44 (0)7804135574
hello@hereisrabbit.com

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