My Featered Work
London based Senior Art Director, Yifang has over 16 years experience in advertising, branding and graphic design.
An integrated creative and strategic thinker, with a focus on beauty, fashion and luxury aesthetics. Three winning pitches; the global Rimmel London account for JWT in 2007, Samsung and Mandarin Oriental Hotel partnership in 2015 and Four Seasons Hotel for Leo Burnett in 2015. Recently in 2016, YiFang completed a Curating course at Central Saint Martins. Looking forward to her first curating project. Watch out the space!
Yifang has worked across all channels on a wide range of global brands, specialising in beauty, hair and luxury sectors. Extensive experience with video and photographic shoots for TV, internet and print campaigns. Yifang has collaborated with some of the best photographers and directors during her career, including Craig McDean, Liz Collins, Ben Hassett, Richard Bush and Rankin. Her skills combine creativity, concepting and visualising. Delivery to the highest of standards, with a proven ability to meet deadlines, manage workflow and build relationships with clients and service providers.
After graduating from Central St Martins gaining a MA in Communication Design, she began her London career at Wolff Olins. Prior to her move to England, her career as a graphic designer, progressing through to art director began in Taipei working at Pao & Paws, M&C Satchi, Satchi & Satchi and Ideology.
My Blog. My Inspiration
Taking a look at the new spring 2016 collections, WWD spotlights a few popular trends in its December 2, 2015, issue with a feature called ‘Fashion Tribes’. An Le captures models Lera Bubleyko, Adam Butcher, Freja Jeppesen, Tina Veshaguri and Frankie Rossi in designs from the likes of Valentino, Alexander McQueen and Thom Browne in … Read More
The master of dreamy photography Tim Walker captures Cate Blanchett for the December/January issue of W Magazine! The Aussie actress takes on many guises, including Le Petit Prince, wearing theatrical fashion from brands including Dior, Comme des Garcons, Versace, Louis Vuitton, and Gucci.
After appearing in Marc Jacobs’ fall 2015 campaign earlier this year, the designer has revealed Winona Ryder as the face of his spring 2016 Beauty advertisement. In the image photographed by David Sims, the actress wears an elegant cat eye with nude-colored lipstick and full eyelashes using the Velvet Noir Mascara.
Continuing his relationship with Johnnie Walker Blue Label, actor Jude Law was in great spirits as he touched down in Rome, Italy for the premiere of their new short, The Gentleman’s Wager II. Posing with a Delahaye 135S, the always stylish Law mixed navy and charcoal for a dashing ensemble. The 42 year-old actor paired a … Read More
Australian actress Nicole Kidman takes the cover story of Interview Magazine‘s October 2015 edition captured by fashion photographer Fabien Baron. Kidman is currently on the West End stage portraying the life of Rosalind Franklin who helped discover the structure of DNA. “There are some things where I just jump right in. Actually, Paperboy was like that. I didn’t vacillate on … Read More
Watch Michelle Williams and Alicia Vikander on a quest for freedom and adventure in Louis Vuitton‘s new ‘Spirit of Travel’ campaign film. The actresses showcase Nicolas Ghesquière‘s Cruise 2016 womenswear collection and accessories in the breathtaking film shot in the desert by Patrick Demarchelier.
David Beckham is joined by sidekick Kevin Hart to launch his ‘Modern Essentials for H&M‘ autumn 2015 collection. The American funnyman joins Beckham in the campaign imagery and film, playing a method actor preparing to take on the role of Beckham in a forthcoming movie. “Kevin Hart is one of the funniest, smartest guys around. I love … Read More
“In this digital era, fashion shows are diffused online and immediately accessible for the public, but it takes more than that to feel the ambience and share the intense creativity, energy and emotion around one show. This is what we would like to share with a large public worldwide. The exhibition is conceived as a total, … Read More
From today, Apple devotees in London will see this ethos realised to full effect, where the tech giant has taken over all 24 of Selfridges’ iconic windows with a blossoming floral installation that brings the Apple Watch to life. Here, a range of blooming flowers were photographed in stop-motion, with some flowers requiring more than … Read More
Marni is to introduce a campaign for its autumn-winter 2015-16 women’s wear collection. Photographed by the Anglo-American artist Jackie Nickerson it portrays the Marni woman as a strong, thoughtful character with a proudly independent spirit. Rather than showing off immaculately styled outfits to the camera, the Marni woman appears lost in thought. She is depicted … Read More
Prada casts fresh faces Avery Blanchard, Estella Boersma, Inga Dezhina, Lineisy Montero, Ine Neefs, Greta Varlese and Maartje Verhoef for its Fall/Winter 2015 ad campaign. The girls are photographed by Steven Meisel
Louis Vuitton continues its exploration of photography introduced by Nicolas Ghesquiere three seasons ago. For Autumn/Winter 2015 Juergen Teller and Bruce Weber are invited to interpret Louis Vuitton womenswear for the season ahead.
Alexander Wang debuts his goth-rave Fall/Winter 2015 campaign shot by Steven Klein, styled by Karl Templer. The black and white campaign, set on an urban industrial estate, stars models including Anna Ewers, Molly Bair, Binx Walton, Lexi Boling, Hanne Gaby Odiele, Sarah Brannon and Isabella Emmack, singer Alice Glass and Japanese dance duo AyaBambi.
The Balmain FW15 campaign is about strength, support and love, qualities that is always best offered by once sibling of family member. The campaign is also about the interpretation you make of that love, be it the innocent rivalry, the unconditional support, of the truthful complicity. Every emotion that makes sibling love so perfect, complicated … Read More
Both Kate Moss and Lara Stone have been the faces of myriad campaigns — and Calvin Klein controversies — but they haven’t starred in one together until this season. The two teamed up for the first time ever in Balenciaga’s fall campaign, which was shot by Steven Klein, who’s been shooting their ads since Alexander Wang took the helm at the house. … Read More
Simon Brooks/ Creative Director
YiFang, or Rabbit, as she is better (yet inexplicably) known, is one of the most amenable, positive, over-deliverers I've worked with. She doesn't just bring her considerable visual talent, taste and design ability to every job, she also brings enormous positivity and willingness to work long and hard as required. Highly recommended!
Paul Barry/ Creative Director
Rabbit reported directly to me as Art Director in the Creative Department of JWT London. As a senior member of the creative team, her work elevated the image and corporate identity of Rimmel London. A Creative and strategic thinker with an impeccable eye for detail. Concepts are critical and Rabbit understands the development process from the initial conception of a campaign, through execution, to post production. Rabbit was a significant asset to the team, generating brilliant ideas for TV advertising and print campaigns, executing photo shoots, prioritizing workloads and always meeting tight deadlines gracefully and professionally.
Dawn Heuston/ Creative Director
Rabbit is a conscientious and delightful person to work with. She brings thoughtfulness, good taste and a great design sense to everything she does, with a light touch and a good eye. She is very calm, gentle with a lovely sense of fun and it's been a real pleasure to work with her.