My Featured Work

In Catagory

Samsung

Film
Samsung

Rimmel London

Print Campaign
Rimmel London

Aussie

Film, Print Campaign
Aussie

Rimmel London. Kate Moss Film

Film
Rimmel London. Kate Moss Film

Toni&Guy

Branding, Print Campaign
Toni&Guy

Rimmel London video

Film
Rimmel London video

Special K

Film
Special K

Timotei

Branding, Print Campaign
Timotei

Sony Ericsson

Branding
Sony Ericsson

Manor Department Store

Branding
Manor Department Store

Lindt

Branding, Print Campaign
Lindt

YIFANG TIEN

London based Senior Art Director, Yifang has over 18 years experience in advertising, branding and graphic design.

CREATIVE

An integrated creative and strategic thinker, with a focus on beauty, fashion and luxury aesthetics. Three winning pitches; the global Rimmel London account for JWT in 2007, Samsung and Mandarin Oriental Hotel partnership in 2015 and Four Seasons Hotel for Leo Burnett in 2015. Recently in 2016, YiFang completed a Curating course at Central Saint Martins. Looking forward to her first curating project. Watch out the space!

ART DIRECTION

Yifang has worked across all channels on a wide range of global brands, specialising in beauty, hair and luxury sectors. Extensive experience with video and photographic shoots for TV, internet and print campaigns. Yifang has collaborated with some of the best photographers and directors during her career, including Craig McDean, Liz Collins, Ben Hassett, Richard Bush and Rankin. Her skills combine creativity, concepting and visualising. Delivery to the highest of standards, with a proven ability to meet deadlines, manage workflow and build relationships with clients and service providers.

DESIGN

After graduating from Central St Martins gaining a MA in Communication Design, she began her London career at Wolff Olins. Prior to her move to England, her career as a graphic designer, progressing through to art director began in Taipei working at Pao & Paws, M&C Satchi, Satchi & Satchi and Ideology.

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RECOMMENDATION

Simon Brooks/ Creative Director

YiFang, or Rabbit, as she is better (yet inexplicably) known, is one of the most amenable, positive, over-deliverers I've worked with. She doesn't just bring her considerable visual talent, taste and design ability to every job, she also brings enormous positivity and willingness to work long and hard as required. Highly recommended!

Paul Barry/ Creative Director

Rabbit reported directly to me as Art Director in the Creative Department of JWT London. As a senior member of the creative team, her work elevated the image and corporate identity of Rimmel London. A Creative and strategic thinker with an impeccable eye for detail. Concepts are critical and Rabbit understands the development process from the initial conception of a campaign, through execution, to post production. Rabbit was a significant asset to the team, generating brilliant ideas for TV advertising and print campaigns, executing photo shoots, prioritizing workloads and always meeting tight deadlines gracefully and professionally.

Dawn Heuston/ Creative Director

Rabbit is a conscientious and delightful person to work with. She brings thoughtfulness, good taste and a great design sense to everything she does, with a light touch and a good eye. She is very calm, gentle with a lovely sense of fun and it's been a real pleasure to work with her.