For those of you already obsessed with Tom Ford’s super moisturizing and super pigmented lipsticks, there is another great news. Tom Ford is officially launching a beauty and skincare line. The collection is, in Ford’s words, “practical” and not “full of B.S.” and includes brow tint pens, eye shadows, lip glosses, foundation, primer, as well as a cleanser and an oil-based serum.

The fall beauty campaign is photographed by Mert & Marcus. Featuring Lara Stone posing alongside the designer with dramatic eyes and ruby red lips.

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