Everyone is talking about the incredible 4D fashion light show for Ralph Lauren 10 years celebration on New Bond Street in London last night! You can visit Ralph Lauren.com to recap the WOW video if you missed the live event.

The building was transformed with 3D technology into the house of Lauren; with everything from a fashion show, to individual products, to the brands heritage in Polo sports. It was almost like something out of Inception with parts of the building coming out and rotating!!! The 4D experience was actually perfume wafting out of huge projected bottles. Absolutely interactive, visually stimulating and “digitally innovative”!!!! Love!

To see how this genius work to be created, check behind the scenes video.

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