The global launch campaign idea 'Hair Meets Wardrobe' for Toni&Guy. The campaign showcased a total of 17 print ads with corresponding how-to videos which were shot over a week in 5 different locations with 14 mixed male and female models. Promoting 5 new collections includes Classic, Casual, Glamour, Creative and Mens. Each collection had three looks and styles but still maintain the overall cool London vide.