Casting Crème Gloss Social Campaign by L'OREAL PARIS
A social campaign for L'oreal Paris hair colouring product Casting Crème Gloss. Working with a team to bring the campaign idea 'LittleWhiteLies' to life. From concept to executed films, worked closely with production company and director.
In total six content films suggest those little things we all tell ourselves to make ourselves feel better. Supported with #LittleWhiteLies social posts on Facebook and Twitter.
Director: Caroline Sascha-Gogez