Miuccia Prada and Steven Meisel love to assemble a crowd of the most in-demand it girls of the season for a Prada campain, and this one boasts no less than 18 of them, all colourfully attired in Prada’s hit spring/summer 2014 collection. The premise for the film is ‘turning the spectators into the spectacle’, so the game teenagers are called upon to break out their best acting skills (many adorably lacking) to react to an imaginary series of events unfolding in front of them, from a tennis match, to a horror movie, to a night at the opera.
We can’t spot any future Oscar winners here, but as entertaining campaign videos go, this is up there with the best. Enjoy…
You can view the print campaign here.