Photographed by Mert Alas and Marcus Piggott, the Spring/Summer 2012 campaign for Diesel features models Alison Nix, Ashley Smith, Catherine McNeil, Dmitriy Tanner, Liu Wen, Maria Palm, Patrick Kafka and Simon Nessman,  posing with surreal, larger-than-life of props, including a life-sized robot, a boiling pot, and a dollhouse on fire. The group is decked out in the Italian brand’s casual and denim wear, styled by Ludivine Poiblanc in the offbeat ads.

After the outright humor of Be Stupid and Diesel Island, the brand’s latest advertising campaign underlines its status ‘Portraits for successful living’ as an iconic brand, with simple yet startling images that express playful confidence and sophistication.


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