In the ever-changing landscape of marketing a few fashion houses of late have transitioned to producers, funding others to reinterpret their brand and create buzz. Dior has done just that in ‘Enter The Game,’ a short video which was written and directed by its star, Marion Cotillard, to promote Lady Dior.
‘Enter The Game,’ co-directed by Eliott Bliss, sees the Oscar-winning actress reclining by the pool of a Los Angeles modernist home sporting Dior’s fall collection and proceeding to defy the laws of gravity by jumping across her pool, breaking into an elastic interpretative dance, and taking a dip.
The video, released in collaboration with i-D, is set to ‘Snapshot in LA’, a song sung by the star herself who is no stranger to singing as those who saw her 2007′s La Vie En Rose already know. Her silky vocals accompanied by a soft acoustic guitar melody were recorded by Metronomy frontman Joseph Mount and Villaine who produced the sensual new track.