On November 6 this year, it is time to sharpen your elbows and put your game face on, as the Alexander Wang x H&M Collection will hit around 250 stores worldwide and online.
“I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” Alexander Wang said.
Typical for his irreverent approach, Alexander Wang will propose a new take on the lifestyle product offering that goes beyond fashion. Alexander Wang’s core sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect. His collections have an unprecious outlook on fashion, and always reflect a sense of ease.
“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” said Margareta van den Bosch, H&M’s creative advisor.
The first look at Alexander Wang x H&M is here! The Swedish retailer just released the very first teaser of the collaboration on Instagram, and it’s black-and-white photo of a keychain . The tiny pair of boxing gloves are embossed with Wang’s initials, but what they allude to is still unclear. Judging by this first peek, we can venture a guess that the collection will have a sporty flair, which wouldn’t come as a surprise considering Wang’s past designs for his namesake brand.
November 6, please come soon.