LUXURY French label Hermès is celebrating its iconic scarves by launching a website and a series of events showing fans how to wear the brand’s signature piece.

From November 17th-25th Londoners will find a Hermès J’aime mon carré (I love my scarf) pop up shop in Shoreditch and the following week one will be open in the West End.  The shops will centre around the famous Hermès scarves and will come complete with experts who can show you all the fabulous ways to wear your Hermès scarf!

Here is the address: Rochelle School of Art, Club Row Entrance, Arnold Circus, London, E2 7ES

A standalone website –, The J’aime mon carré (I love my scarf) Campaign, creates by British photographer Matt Irwin and stylist Francesca Burns to create the project which sees four women wearing their favourite Hermès scarves.

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