British brand Burberry took Beijing by storm on 13 April 2011 for a visual extravaganza to celebrate the recent launch of its huge new flagship store at Sparkle Roll Plaza in Beijing.

The live-streamed event hosted by Christopher Bailey at Beijing Television Centre showcased Britishness, music and innovation at its best with groundbreaking technology to create a fully immersive brand experience. Burberry’s heritage of music, fashion, innovation and the great British weather was presented using holograms, projections, animation, and real-life models and British band Keane.

This global event in Beijing was a true expression of Burberry today bringing together all the elements of our multi faceted brand using the most innovative technology and the best of British music, connecting all our communities and celebrating this magnificent country with viewers all over the world.By Christopher Bailey, Burberry Chief Creative Officer



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