The Balmain FW15 campaign is about strength, support and love, qualities that is always best offered by once sibling of family member. The campaign is also about the interpretation you make of that love, be it the innocent rivalry, the unconditional support, of the truthful complicity. Every emotion that makes sibling love so perfect, complicated and beautiful are expressed in the campaign.
Balmain Creative Director Olivier Rousteing casts sisters Kendall & Kylie Jenner, Bella & Gigi Hadid, and Erika & Joan Smalls for his latest campaign and shot by photographer Mario Sorrenti.
“Armando and Fernando, Bella and Gigi, Erika and Joan, and Kendall and Kylie come from a wealth of different backgrounds and histories. Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion. Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another.” – Olivier Rousteing, Creative Director, Balmain